About usIn times of fast-paced changes of consumers' preferences and dynamic market competition, marketing research is a basic assumption of quality bussiness management and long-term profitability.In times of political democratization and removing of time-space communication barriers, public opinion polling is an essential tool for reaching responsible decisions about important social and political issues.Audeo is a marketing research and public opinion polling company founded in 2005 in Osijek, Croatia. We conduct broad spectrum of studies that are characterized by sistematic, valid and objective scientific procedure, learning from good examples of the rich world-wide history of marketing reasearch and public opinion polling.Following theoretical and practical inovations in this field, we are making constant effort to build them into our work and thus improve the quality of our services.The key elements of our mission are to provide superior quality, flexibility and dedication to needs and wishes of every individual client.
Market researchThe most important marketing research types that we provide are:Customer Satisfaction ResearchMarket Segmentation StudiesAdvertising ResearchPricing ResearchMedia MonitoringProduct Development Studies
Customer Satisfaction ResearchA satisfied customer makes recommendations to other potential customers, returns to do a repeat purchase, and sometimes it is willing to pay an additional amount to work with a company that he believes.
Research for the purposes of market segmentationResearch for the purpose of market segmentation seeks to identify existing market segments and, with the help of analytical models, associated with specific geographic and demographic factors, values, attitudes, lifestyles, etc.
Advertising ResearchOur market research related to the promotion include: monitoring studies, copy research, audience research.
Research for PricingHowever, an essential part of any strategy is a judgment about how much customers are willing to buy a product at a certain price, or the extent to which demand varies with the price (price elasticity).
Media MonitoringOur services include media monitoring and press clipping website, as well as content analysis of electronic media. Each client receives an individualized report which analyzes the quantity and mode of occurrence of selected topics.
Research product developmentResearch concept and product development conducted in the following ways: a test in the household, projective techniques and focus groups.
Public opinion surveyPublic opinion polling is an essential tool for preventing communication breakdowns between the public on one side, and political parties, goverment and non-government organizations, on the other side.Therefore, public opinion polling helps all the aforementioned organizations in responsible decision-making on public issues.
Research ethicsResearch Ethics is a set of principles and guidelines that govern the entire research process, from his contract, through the implementation of the research results to the presentation and treatment of the obtained data. Only a clear research ethics as well as its consistent and unambiguous application allow public confidence in market research and public opinion, as well as in subjects who carry them out.
MethodologyQualitative research Such studies do not work on large samples and do not result in solid figures that are statistically representative of the population that is being investigated. Their goal is deeper and more thoroughly researched the issue of learning in generating as many ideas and concepts. Sometimes qualitative research can be used as a pretest for a more extensive quantitative study. The most commonly used qualitative methods are in-depth interviews and group interviews (focus groups).