Research ethics

Research ethics

Research ethics

Research Ethics is a set of principles and guidelines that govern the entire research process, from his contract, through the implementation of the research results to the presentation and treatment of the obtained data. Only a clear research ethics as well as its consistent and unambiguous application allow public confidence in market research and public opinion, as well as in subjects who carry them out.

In its work, the agency Audeo strictly adheres to the International Code for market research and social research (International Code of Marketing and Social Research Practice) which are brought together ESOMAR (European Society for Opinion and Marketing Research) and ICC (International Chamber of Commerce). In the same way, set in relation to the application of the guidelines issued by ESOMAR conduct research in specific situations and types of research (eg guidelines for interviewing children and guidelines for conducting Mystery Shopping).

The case concerns the application of the "Kodeks", the Agency held its interpretation of those rules more favorable to clients, associates in research and subjects.
Agency agrees to meet all the participants in the study with elements of the Code as well as provide them a true copy of their search.

In particular, we commit to keeping anonymity and welfare of subjects. Their personal information and other data obtained from the research will never be available to anyone outside the Agency, unless they just do not give permission. We guarantee that your data will never be used to create databases that are used for direct marketing, either by the agency or another.