Research product development
Research concept and product development conducted in the following ways: a test in the household, projective techniques and focus groups.
Respondents receive two or more unmarked products that will be used in the home, in the real situation of consumption. After a few weeks of use evaluated products based on characteristics that are considered important. This study allows the identification of strong and weak points of a product compared to the competition and, accordingly, the further development of the product.
Projective techniques are used to test the concept of a new or changed product. Using tests of direct association of respondents in relation to a product or test product personification can determine whether a concept product complies with the way the product is perceived by consumers. For example, a manufacturer can examine whether new package of products desired image, or see it in a very different way.
Focus groups are related to concurrent, group interviews with 8-10 people. The interview is specially trained facilitator whose task is to facilitate group interaction and dynamics that leads to the generation of a large number of ideas and concepts than is the case in individual interviews. Interviews are usually recorded to have recorded and verbal reactions and nevrbalne respondents.