Research product development

Research concept and product development conducted in the following ways: a test in the household, projective techniques and focus groups.

Household test

Respondents receive two or more unmarked products that will be used in the home, in the real situation of consumption. After a few weeks of use evaluated products based on characteristics that are considered important. This study allows the identification of strong and weak points of a product compared to the competition and, accordingly, the further development of the product.

Projective techniques

Projective techniques are used to test the concept of a new or changed product. Using tests of direct association of respondents in relation to a product or test product personification can determine whether a concept product complies with the way the product is perceived by consumers. For example, a manufacturer can examine whether new package of products desired image, or see it in a very different way.

Focus groups

Focus groups are related to concurrent, group interviews with 8-10 people. The interview is specially trained facilitator whose task is to facilitate group interaction and dynamics that leads to the generation of a large number of ideas and concepts than is the case in individual interviews. Interviews are usually recorded to have recorded and verbal reactions and nevrbalne respondents.